The question that myself and Lex Luthor (Sub Bass Snarl), are
probably most asked is "why don't you do mixtapes?".
Mixtapes are so much an entrenched part of DJ culture, be it techno,
house, hip hop, or whatever, that often the rationale behind their
existence, and their politics, are ignored.
Audio tapes have a chequered history; easy-to-record, cheap, and
able to be done in the comfort of your own home, cassettes have
always figured prominently in post-1970s underground music cultures
from DIY punk to what exists now in dance music and DJ culture.
In countries where CD manufacturing plants and digital studios
are non-existent, audio cassettes remain the primary means of
music distribution and essential to local music industries. Recent
years however have seen millions of dollars from the major record
companies being put into developing a successor (DAT, DCC, MiniDisc)
- one which will offer better sound reproduction, and, more importantly,
better copyright control by supposedly eliminating chain copying.
Mixtapes are an artefact of our advanced (?) capitalist consumer
society, and as such they both reflect as well as challenge mainstream
ideologies. The politics of the mixtape can be subdivided two
ways; first from the position of the DJ; and second, from the
position of the listener. This is further complicated by the recent
introduction of mix CDs which have very different politics that
I will discuss later. For the DJ the mixtape serves a number of
purposes. Most obviously it is a showcasing of talents mixing
techniques, track selections, and in the main the mixtape is similar
to a resume, something you give a prospective employer (the infamous
promoter). Then the mixtape is also an original composition, albeit
a highly controversial postmodern composition which necessitates
the infringement of archaic and draconian copyright laws, however
with its author, the DJ, clearly inscribed upon the sleeve, the
final product is much like a rock band's album or maybe demo tape.
Generated and reproduced at minimal cost, the mixtape becomes
a reasonably profitable source of income both directly and in
work that it brings in. Certainly in Sydney the biggest earners
from mixtapes are the record shops most of whom pay DJs flat rates
(around $15 each, sometimes less) and then sell them at prices
as high as $30 for a single cassette. For the listener or mixtape
consumer the uses of a mixtape are slightly harder to determine.
Some people buy mixtapes because they like a particular DJ's style
and want to own a "slice of their character", others
choose their tapes to replicate a specific club/rave experience
that a certain DJ has helped create. Then more buy them simply
to get the latest music of a particular style, knowing that the
majority of tunes on the tape will be unreleased, rare, or a combination
of the two.
Popular music has reached a stage where, through the development
of recording technology, consumption (the act of listening) is
often far removed from its production (the act of performance).
French critic, Jacques Attali, goes to considerable effort to
argue that the processes of recording, first by monks in the Middle
Ages through the development of notation, and now through major
label record companies, has turned music from a celebratory experience,
into what is now an isolated and alienated listening experience
where the listener is turned into a commodity-driven consumer.
Attali is talking, in the main, about European classical music,
but his ideas apply equally well to dance music culture. In challenging
ideas of copyright and ownership, mixtapes, it can be argued,
have the potential to bypass the mainstream capitalist dialogues
of the music industry creating other "underground" global
flows of music. A good example of this is the DIY punk tape culture
of the mid-1980s, and on a larger scale, the global distribution
of small-scale independent techno labels from Detroit to Berlin,
Berlin to London, London to Sydney, Sydney to Tokyo and back.
But mixtapes also reflect the desire within capitalist society
to generate "objects" for sale and purchase. Not only
this but they also help turn the DJ, once an incidental performer
in a dance party full of performers (the crowd), into a deity
by providing a static fetish object much like an oracle - "worship
and study the oracle well enough and you too can become a deity"
or so the saying goes.
One of my earliest experiences as a non-radio DJ, and possibly
one of the first Sub Bass Snarl gigs was at a punk benefit at
Newtown Neighbourhood Centre back in 1991. From that point on
it became increasingly clear that DJing was a form of music production
attained through the recycling of "other people's music".
Music that was trapped in its form as a commodity item, was suddenly,
via the DJ, transformed into a "live" folk music - liberated
and given back to the people. The listener was essential in the
process of performing, responding to and feeding back into the
track selection and mixing style. In other words there was no
divide between listener and performer for without the participation
of one the other would not exist. Enter the rave, the free parties
in Sydney Park, the events in abandoned warehouses - momentary
instances of spontaneous community "vibes". The music
was the drawcard but without the creation of a "vibe",
or a feeling of community, each event would have failed miserably.
Compare the vibrant origins of hip hop on street corner parties
in the Bronx . . . . commodities being subverted from their ortiginal
uses and being returned back to the community . . . .and the way
the slowed beats of the current corporate hip hop regime now confine
recorded hip hop to the isolation of the loungeroom and
the bong.
Whether DJ mixtapes feed a consumer fetish to buy back memories
(think of the Field Of Dreams 4 video tapes), or a capitalist
need to desire and worship the cult of the star (where it is intended
that we all believe that with enough practise we, too, can be
stars), the recent advent of the mix CD is perhaps the final nail
in the coffin of removing the experience of listening from the
experience of performing.
Look along the shelves of your local record store. Who makes and
markets the vast majority of DJ mix CDs? The major labels - Sony,
EMI, Warners, BMG - or their offshoots, and the Americans. Rave
culture (or whatever we call it now) has only in the last two
years really hit America - the last bastion of rock'n'roll where
dance music was relegated in the well-planned marketing strategies
of the major labels to a target market of, and I quote a record
executive, "niggers and faggots". Reared on a diet of
image-based consumerism coupled with almost total major label
corporate colonisation of music distribution and production (where
else but New York would you get arrested on a street corner for
selling mix tapes?), the mix CD has become the primary choice
for consumers wishing to reproduce the dance party experience
in their loungeroom where they need not deal with "other
people". And not all mix CDs are marketed as mix CDs.
Nine out of ten American techno (or whatever the hippest thing
is now - West Coast white-boy "trip hop"), compilations
are now mixed by some DJ or other, whilst only about one out of
every ten English or European compilations of similar styled music
are mixed. America has always been slow to take up rave culture,
and its society of "pre-packaged experiences" seems
to have put a particular slant on the way rave culture is sold
over there now. Pre-packaged nights out at a club or dancing in
a field can now be comfortably "simulated" in your very
own loungeroom and there is no need to have the "hassle"
of mixing with other people. Baudrillard's hyperreal nightmare
where the image or simulation at last renders the "real"
unnecessary . . . This "pre-packaging" (the mix compilation)
has the added effect of making dance music "comfortable"
(read as "commercially viable") and turning it into
another loungroom commodity like Celine Dion, Mariah Carey, Michael
Jackson, and whoever else.
For Sub Bass Snarl, music is a means to an end, that end being
the bringing together of people. No "vibe" can be created
from a mixtape, especially when it ends up being jammed into someone's
Walkman or car stereo. The creation of a mixtape, too, is more
often than not a process of solitude - locking oneself in a bedroom
with a pair of turntables for hours of painful record-rewind-record.
Bringing people together means liberating music from the stockpile
of mix tapes, mix CDs and the like in your car or loungeroom and
getting you along to some event or another where you and the music
can be united with other people.
Yellow Peril